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ACRA Webinar: Cultural Asset Mapping – Opportunities for the CRM Industry

  • 10/23/2025
  • 2:00 PM - 3:30 PM
  • GotoWebinar
  • 169

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  • Students who are ACRA members are eligible to receive our new student-only pricing. You MUST hold an ACRA student membership in order to qualify.
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Cultural Asset Mapping is an emerging practice that identifies and visualizes a community’s cultural assets—historic and intangible—through tools ranging from physical trails and signage to digital platforms like StoryMaps, UAV (drones), and immersive 3D point cloud data. While more developed in Europe, cultural asset mapping holds great promise for CRM professionals in the U.S.

This webinar explores how cultural asset mapping can enhance CRM practice in these key areas:

  • Resource identification, documentation and inventories
  • Context incorporating community knowledge and local perspectives
  • Mitigation practices for adverse effects

Learn how cultural asset mapping projects can reveal overlooked cultural data, strengthen community engagement, and serve as meaningful mitigation strategies, when significant resources are impacted.

Through case studies in New Mexico, —including the National Trust for Historic Preservation, Hidden Legacies of Route 66 Project—participants will gain practical insight into locating, evaluating, and integrating cultural asset management initiatives into CRM workflows.

Note: This webinar will occur on Eastern Time

Presenter

David Senk


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