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ACRA Webinar: The CRM Market by the Numbers: What Firms Need to Know for Planning, Competing, and Adding Value

  • 10/05/2023
  • 2:00 PM - 3:30 PM
  • GotoWebinar
  • 224


  • Students who are ACRA members are eligible to receive our new student-only pricing. You MUST hold an ACRA student membership in order to qualify.

Registration is closed

What is the state of the market for the CRM industry today? Where has it been and, most importantly, where is it going? This presentation presents the most up-to-date data on the CRM industry market at the global, North American, United States (US), US Regional, and US State levels. Quantitative data are presented so that firms can make informed, data-driven decisions about growth, expansion, and resource allocation that are needed for goal setting, strategic planning, marketing, boosting win probabilities, and adding financial value to firms. If you don’t know where the market is, how are you going to know where to look to find the more rewarding opportunities and contracts?

Learning Objectives

  • Understand how the market for cultural resource consulting services is distributed.
  • Articulate marketing’s fundamental principle.
  • Be able to explain why knowing market distribution is important for marketing, especially in busy times.
  • Understand how the market has changed through time, why the market has changed through time, and what changes are expected in the market over the next five years.
  • Be able to explain the relationship between financial value and market distribution.

Note: This webinar will occur on Eastern Time


Dr. Christopher Dore, Heritage Business International, L3C

Heritage Business International is an L3C social enterprise venture with a mission to help heritage organizations increase their value, sustainability, and impact. Principal consultant, Christopher Dore, is one of only a handful of professional archaeologists with a Ph.D. and an M.B.A. (marketing emphasis). He is a Certified Digital Marketing Professional (DMI) and a Professional Certified Marketer-Digital Marketing (AMA). He is a leader in the cultural resources industry and on heritage policy, having served as the President of the American Cultural Resources Association, President of the Register of Professional Archaeologists, and Treasurer of the Society for American Archaeology.

Kenneth Aitchison, Landward Research

Landward Research is a certified UK social enterprise with a vision to be the leading international provider of cultural heritage labor market research. We are an accredited Company Partner of the Market Research Society, are experts at undertaking socioeconomic research and identifying ways that individuals and employers can become more skilled, knowledgeable, and capable, allowing them to improve the quality of their work. Landward Research provides the secretariat for FAME: the Federation of Archaeological Managers and Employers (the trade association for companies working in commercial archaeology in the United Kingdom and Ireland), and Kenneth Aitchison is the embedded CEO of FAME.



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