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ACRA Webinar: Storytelling in CRM: Moving Beyond Producing Gray Literature

  • 10/14/2021
  • 2:00 PM - 3:30 PM
  • GotoWebinar
  • 172


  • Students who are ACRA members are eligible to receive our new student-only pricing. You MUST hold an ACRA student membership in order to qualify.

Registration is closed

In a world of viral tweets and social media influencers, the past is getting swept under the rug. The work of cultural resource management (CRM) firms is often relegated to gray literature, a checked box before breaking ground. Nevertheless, our efforts reveal powerful human stories with the power to inspire, to educate, to bring change. This webinar provides a virtual “bootcamp” that offers baseline training in the principles of storytelling, photography, videography, public speaking, and social media. Not only will participants leave with a better understanding of the benefits of meaningful public outreach in CRM, but the skillset to try it out on their own.

Learning Objectives

  • Understand the five principles of storytelling;
  • Understand the mechanics of capturing quality photography;
  • Understand the mechanics of capturing quality video;
  • Learn how to give an informative and engaging presentation for a technical audience;
  • Learn how to give a public talk for a general audience;
  • Learn how to share content on social media.

Note: This webinar will occur on Eastern Time


Matthew Piscitelli, SEARCH

Matthew Piscitelli is a Principal Investigator and Social Media Manager at SEARCH as well as a Research Associate at The Field Museum in Chicago. He has over 14 years of experience in archaeology, museum services, and grant administration. Prior to SEARCH, Matthew served as a Program Officer at the National Geographic Society in Washington, D.C. As Program Officer, he oversaw grantmaking in archaeology and advised print, digital, and television teams on the topic. Matthew has led archaeological projects in Peru, Bolivia, Greece, and the U.S. He earned his bachelor’s degree in Archaeology from Boston University in 2007 and both a master’s degree and doctorate in Anthropology from the University of Illinois at Chicago in 2009 and 2014, respective. Matthew is both a Registered Professional Archaeologist and a National Geographic explorer.



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