Beyond Profit: Increase Value and Create a Sustainable Firm

Everyone understands the concept of a profit break even. Did you know, though, that there is a value break even too? When you are above it, your firm grows in value. When you are below it, your firm’s value decreases. Many CRM firms operate profitably, but below their value break even—and, unless a firm reaches its value break even, it isn’t sustainable. This one-hour webinar explains the difference between profit and value, touches upon the history of why the CRM industry never developed a value-orientation, presents the financial formulas for value calculation, walks you through how to calculate your firm’s value break even, and describes ways to apply this calculation in day-to-day decision making to ensure sustainability and long-term financial health. 

ACRA’s expert provider, Dr. Christopher Dore, wants your heritage organization to be stronger and more sustainable so that you can make a bigger heritage impact! Christopher holds both a Ph.D. in anthropology and an M.B.A. in business administration. Over his 30-year career, he has held senior and executive positions for leading heritage and environmental firms. Like many, though, his start in the heritage industry was as a laboratory and field technician. Today Christopher is a consultant, analyst, and strategist for Heritage Business International, an L3C social enterprise venture with a mission to strengthen heritage organizations. He also holds adjunct faculty positions at the University of Arizona and Simon Fraser University.

Christopher believes that professional service is an important part of heritage practice. He has served as the President of the American Cultural Resources Association, Treasurer of the Society for American Archaeology, Editor of Advances in Archaeological Practice: A Journal of the Society for American Archaeology, and Treasurer of Archaeology Southwest. He currently serves as the President-elect of the Register of Professional Archaeologists.