Today marks the return of ACRA's CRM Industry Salary Survey! If you run your own CRM company or head up a CRM division within a large corporation, you may have received an invitation to participate - but why is it important to do so?

ACRA has conducted the salary survey multiple times over the years, with the most recent in 2013. The surveys have maintained a primary focus on regional patterns of annual sales, business practices, and wage and benefit packages. The independently collected and analyzed results provide essential longitudinal information on the state of the CRM industry. These data help substantiate industry trends over the long term, and no other organization collects this information specifically for CRM.

Both member and non-member firms are encouraged and needed to participate, and anyone who completes the survey will receive the summary of results. The information you share will NOT be tied to your name or any other personally identifying information, so you don't have to worry about any of your financial data being shared with others.

CRM professionals are extremely busy, and we know that your time is valuable. We hope you are able to take the time to complete this important survey - doing so will help improve your access to the industry information you need.