ACRA is thrilled to announce that we will be hosting our 27th annual conference in person! This year’s conference theme — A Watershed Year: Navigating Change in the CRM Industry — focuses on how the past few years have brought historic changes to not just ACRA, but to the CRM industry overall and the nation at large. From navigating new ways of conducting business in the face of COVID-19 to addressing long-standing diversity issues in the industry, now is the time for CRM firms to come together to bring lasting positive change.

A draft schedule of events and sessions, hotel information, and more is available on the conference page now. Register before August 15 to get the Early Bird rate - ACRA members and firms who register multiple attendees get an even bigger discount.

Register for the 2021 ACRA Conference Now

Public Health & Safety at 2021 ACRA Conference

While we are all excited to come together in person again, the health and safety of our conference attendees is our first and most important priority and we must be mindful of public health best practices as a part of the COVID-19 pandemic. ACRA will be following all health and safety guidelines set forth by the Centers for Disease Control and all local ordinances. These may include masking, distancing, and other measures as necessary. We are continuing to monitor the situation as it evolves and will be sharing more specific health and safety protocols as we get closer to the conference.