In order to fulfill it's mission, ACRA needs to represent the CRM industry as a whole - firms of all sizes, specialties, and composition. We are thrilled to tell you about a new opportunity to help us get there.

We are proud to announce the launch of the Membership Patron Program (MPP). The program seeks to bring a more diverse set of voices to the organization through the sponsorship of small Disadvantaged Business Enterprise (DBE) non-member firms for one year of membership.

Non-member firms that qualify for DBE status and fall under our small firm membership levels can apply starting now! If you have ever had interest in becoming an ACRA member but had not yet done so, now is your chance to see how it can benefit you and your business.

Member firms have a part in this as well. The MPP relies solely on donations from member firms (patrons). Current member firms can choose to become a patron at one of the small firm levels:

MPP applicants will be paired with a patron firm that will serve as a mentor throughout the year-long sponsorship. This includes assisting the applicant firm in getting a full picture of the benefits of membership, from engaging with ACRA committees to networking opportunities. The goal of the mentor/patron relationship is focused solely on ACRA involvement and is intended to assist new firms in getting the most out of their ACRA membership. It is not intended to provide guidance on business practices or development. Full information about the program can be found here.

This is just one of the steps ACRA is taking to to become a more diverse and inclusive organization. Be the change you want to see - whether you are a member or not, participate in the MPP today!