ACRA Webinar: A Digital Marketing Primer

  • 04/08/2021
  • 2:00 PM - 3:30 PM
  • GotoWebinar
  • 200


  • Students who are ACRA members are eligible to receive our new student-only pricing. You MUST hold an ACRA student membership in order to qualify.

Registration is closed

Marketing has moved online, and digital marketing includes far more than posts on social media. Few CRM firms, though, take full advantage of the effectiveness, targeting, and cost savings that digital marketing (DM) provides over more traditional methods.

This presentation provides an overview of the nine major DM topics:

  • Organic search
  • Paid search
  • Search engine optimization
  • Website optimization
  • Content marketing
  • Email marketing
  • Display & video advertising
  • Social media marketing
  • DM analytics 
The presentation will discuss the place where each of these can be most effectively used in in-bound and out-bound marketing and the stages of the CRM client buyer’s journey.

Note: This webinar will occur on Eastern Time


Dr. Christopher D. Dore