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ACRA Webinar: A Digital Marketing Primer

When
04/08/2021
2:00 PM - 3:30 PM
Location
GotoWebinar
Spaces left
200

Registration

ACRA Members – $89.00
International Partners – $89.00
NAEP Member (non-ACRA) – $89.00
Non-ACRA Members – $129.00
Student – $19.00
Students who are ACRA members are eligible to receive our new student-only pricing. You MUST hold an ACRA student membership in order to qualify.

Registration is closed

Marketing has moved online, and digital marketing includes far more than posts on social media. Few CRM firms, though, take full advantage of the effectiveness, targeting, and cost savings that digital marketing (DM) provides over more traditional methods.

This presentation provides an overview of the nine major DM topics:

Organic search
Paid search
Search engine optimization
Website optimization
Content marketing
Email marketing
Display & video advertising
Social media marketing
DM analytics

The presentation will discuss the place where each of these can be most effectively used in in-bound and out-bound marketing and the stages of the CRM client buyer’s journey.

Note: This webinar will occur on Eastern Time

Presenters

Dr. Christopher D. Dore